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  • Locations: Coventry, United Kingdom; London, United Kingdom
  • Program Terms: Summer
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2019 03/01/2019 04/01/2019 TBA TBA
Program Description:

Sport, Commerce, & Culture in the Global Marketplace
Coventry & London, England


July 16 – July 29, 2018

Program Description: The “Sport, Commerce, & Culture in the Global Marketplace” program, led by Dr. Brennan Berg of the Kemmons Wilson School of Hospitality and Resort Management. This program is intended to provide advanced undergraduate and graduate students who are interested in global sport business, marketing and media, tourism and event management, popular culture, and policy with first-hand experience in, and a thorough understanding of, the rapidly expanding global sport marketplace. Students are provided a comprehensive orientation to traveling and living overseas, together with an extensive theoretical grounding for such academic study, prior to their departure.

Passports: All students must have a passport that is valid for at least 6 months after the end of the program. Students who need to renew or apply for their passport must submit their passport application by March 1.

Program Cost: $2,850 (subject to change)


Program Price Program Price Includes Program Price Does not 
  • $350 Application Fee
  • Accommodations
  • Two meals each weekday
  • Welcome & Farewell Meals
  • Guest Lectures
  • Site visits and Excursions
  • 6 credit hours- Credit by Exam ($120)
  • International Airfare
  • Lunch and Weekend Meals
  • International Health Insurnce
  • Personal Expenses


Course Information: The two week study abroad component will be preceded by assigned course readings, preparatory assignments, and online discussion groups through the University’s eCourseware system. The study abroad program will be coordinated through staff at Coventry University’s School of Business, Environment and Society. The trip will include: (a) formal lectures delivered by Coventry sport management faculty; (b) lectures from leading global sport executives along with daily field visits to multinational enterprises involved in the management of global sport products (e.g., Olympic Park, Manchester United, BBC, Wembley Stadium, local hockey and rugby teams); and (c) group discussions/debriefings led by Coventry University and University of Memphis faculty. Students will complete preparatory assignments prior to leaving for the UK, projects during the trip while working with Coventry faculty, and comprehensive papers upon their return.

Undergraduate students will earn 6 credit hours in the following courses:

  • SLS 4165: Sport, Leisure & Commerce & the Global City (3 credit hours)
  • SLS 4175: International Perspectives on the Management of Sport & Leisure Organizations (3 credit hours)

Graduate students will earn 6 credit hours from the following pair of courses:

  • SPRT 7165: Advanced Perspectives on Sport and Commerce and the Global City (3 credit hours)
  • SPRT 7175: Advanced Management of Sport Organizations in International Perspectives (3 credit hours
Itinerary 2018 (Tentative)

July 16: Arrive into Birmingham airport and check into Priory Hall Accommodation
July 17: Welcome Session and Lunch followed by Campus and City Tour
July 18: Workshop on European Model of Sport, an Intro to British Culture, Cream Tea Experience, Coventry Transport Museum
July 19: Workshop on Commercialization and industry visit to either Coventry Blaze or London Wasps
July 20: Visit to Olympic Stadium in London and check-in to hotel in London
July 21: Visit to Wembley Stadium (lunch provided)
July 22: Free day in London then back to Coventry
July 23: Lecture and visit to Oxford
July 24: Seminars on Sport Sponsorship
July 25: Seminar on Managing Sport Operations and seminar on Competitive Advantage in the Sport Industry
July 26:Day trip to Warwick Castle
July 27 : Student presentations, Farewell Program and Lunch, visit to Birmingham
July 28: Day trip to Manchester United, including tour of Old Trafford (lunch provided)
July 29: Depart Birmingham for USA or independent travel


Accommodations: Each student will have his or her own single occupancy room in Priory Hall at Coventry. Wi-Fi access is included while students are on the Coventry campus. Groups of four to seven students will share common areas on their floor, such as kitchen facilities and private bathrooms/showers. Students will be able to enjoy weekday breakfasts and dinners in Coventry’s university center, which is right next to the Priory Hall. Many other restaurants and stores are within close walking distance of campus. Students will also have access to Coventry’s recreation center if they desire to participate in any fitness or leisure activities during the trip. This facility is just a few blocks from the residence hall.

Application Information: Please click "apply now" to submit an online application. Students are encouraged to apply early as spacing is limited.

Contact: For more information please contact Dr. Brennan Berg at


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